Over the last decade, Fair & Lovely’s advertising has evolved to communicate a message of women’s empowerment. That didn’t sit well with Emami, which recently rebranded its men’s grooming range as ‘ … “The name change is not the end destination.” ... Changing the Fair & Lovely name does not address how colorism is “very, very prevalent within our community,” she says. Read on and get to know the main points and reasons for the change in the name and know Why Fair And Lovely Name Change. Hindustan Unilever is going to change the name of its brand Fair and Lovely. Here we are going to discuss the reasons Why Fair And Lovely Name Change. The company did not say what the new brand name would be. So has awareness about different issues.We all have heard of Fair and lovely - it is a whitening cream, for those who don’t know. The new name is awaiting regulatory approvals and we expect to change the name in the next few months. Do you know that Unilever has changed the brand name of Fair and Lovely?With the advent of social media, information has become ubiquitous. A ‘Fair & Lovely’ Name Change Totally Misses The Point, Critics Say On the heels of protests against anti-Black racism, the skin lightening brand is (kind of) addressing years of criticism. Why Fair and Lovely Name Changed: What Is The New Name? Consumer giant Unilever says it will rebrand its bestselling skin lightening cream Fair and Lovely and drop the word "fair" from its name. By newsroom on July 8, 2020 Comments Off on Fair & Lovely, a name change that is only skin deep.. By Uttara Masting who as Group Strategy Director has spent 20 years in the industry working in Marketing and Advertising. The consumer goods company Unilever Limited will drop the word Fair from its global brand Fair and Lovely in the light of massive backlash around the world for the brand’s obsession with fair skin. 1 Leading Hindi Newspaper Amar Ujala covering fair and lovely name change samachar in Hindi, election news, crime news, education news and more (RTTNews) - Consumer goods giant Unilever plc. In response to the backlash over Fair and Lovely’s decades-long promotion of beauty equals fair skin (especially during the global Black Lives Matter movement) the brand has changed its name to Glow and Lovely, with a campaign celebrating different skin tones and (of course) promoting women empowerment. Whether the change in name brings about a change in India's obsession for fair skin remains to be seen. Unilever has now announced that it will remove the words fairness, whitening and lightening from its products, and change the Fair & Lovely brand name. The Fair & Lovely brand of beauty products, shown here for sale at a store in Mumbai, India, in 2013, is going to change its name. #FairAndLovely #Fair #FairnessCream As part of this decision, the Fair & Lovely brand name will be changed in the next few months. Kuni Takahashi/Bloomberg via Getty Images hide caption Bollywood’s prominent actresses, many of … Why Fair And Lovely Name Change- HUL shortly renamed the brand Fair and Lovely to 'Glow & Lovely'. According to a press release by Uniliver, the company has now changed the name of its skin-whitening cream from Fair & Lovely to Glow & Lovely. After Announcing Name Change, Fair & Lovely Now ‘Glow & Lovely’ In a statement, the company said that the product will be available in India in the next few months. It means that the product will now be known as Lovely but currently, the formula is the same as before. Hindustan Unilever, the Indian subsidiary of the global consumer goods giant, announced Thursday that it would "stop using the word 'Fair' in the brand name" of its "Fair & Lovely" skincare brand. The new name, which is reportedly undisclosed, is awaiting regulatory approvals. Unilever will rename Fair & Lovely, a skin-lightening cream which has been criticised for promoting negative stereotypes around dark skin tones. Fair & Lovely New Name: The men’s range of Glow & Lovely will be called ‘Glow & Handsome’, HUL says. The company did not say what the new brand name would be. Fair & Lovely Name To Glow & Lovely. Almost 15,000 people have signed a petition to ask Unilever to stop making the skin-lightening products entirely. Fair & Lovely, a name change that is only skin deep. Hindustan Unilever Limited (HUL) and Kolkata-based Emami Ltd are at loggerheads again, this time, for a brand name. The 'Fair & Lovely' brand name change is subject to regulatory approvals, Hindustan Unilever said. The brand said, “Fair & Lovely has never been, and is not, a skin bleaching product.” But Fair & Lovely’s composition would remain the same, full of skin-whitening ingredients like niacinamide and Vitamin C. So is the name change enough? The company that will launch its product with the new name will be given more attention… Fair & Lovely the long-in-use cosmetic cream for women claiming to lighten the skin complexion has dropped ‘Fair’ from its brand name. The development comes following a petition on Change.org, wherein thousands of people signed the petition that called upon the company to stop producing and marketing Fair & Lovely, reassign employees associated with the product, and issue a statement acknowledging the part it may have played in indoctrinating an anti-blackness sentiment.. Read breaking and latest fair and lovely name change News in Hindi in India's No. For Fair & Lovely to change its name is a start, but is not enough for many consumers. Since the name has been changed, the question arises Why Fair And Lovely Name Change? Is the name-change a game changer? The company has said that there is talk of removing the word Fair from Love and Lovely, the new brand name will be launched after everyone’s approval. Also, the brand further mentioned that the men’s version of the cream will go for a new name… (UN, ULVR.L, UL) Thursday announced its plans to change the name of Fair & Lovely brand, which is … Unfair & Lovely, Unilever admits, will change cream name The move comes in the wake of the Black Lives Matter movement, and protests in the US after the death of George Floyd, which has compelled companies, globally, to reassess their businesses and marketing strategies for signs of racism, colourism and discrimination. 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