Video spoofs India's skin lightening craze, some people in Asia saying if they wanted to buy them, they should be allowed to. Video, 'Change has arrived’: Why Thailand is in crisis, China becomes second nation to plant flag on the Moon, Germany to wipe Nazi traces from phonetic alphabet, Timnit Gebru: Google staff rally behind fired AI researcher, Brexit: Time running out as Brexit trade talks restart, French Thalys train attacker 'tried to kill me three times', Trump raises $200m for post-election legal battles, Dune and Matrix 4 streaming plan prompts urgent talks from AMC cinemas, Covid: Biden to ask Americans to wear masks for 100 days, Sir Ian McKellen backs bid to buy JRR Tolkien house, The mystery of the 'identical' Miss India contestants. Look beyond the pigmentation, at the bigger picture, and yes, fair is not lovely. 30,000 P.M. Fair, handsome, Require bride, WB, homely, fair. Isn’t it wrong to say that one colour is superior to another?”], (The writer’s email: sudhamathy.s@gmail.com). The Hindu has always stood for journalism that is in the public interest. Fair And Lovely’s marketing strategy and interesting reasons behind its success-Fair & Lovely’s first product was called a ‘vitamin formula cream’ that consisted of special Vitamin B3 and sunscreen to prevent spread of melanin on skin and thereby, making the skin gentle and fairer in nature’s own way. As a subscriber, you are not only a beneficiary of our work but also its enabler. While the news has been welcomed, campaigners say the move doesn't go far enough - and in India demand for such products shows no sign of waning. You can support quality journalism by turning off ad blocker or purchase a subscription for unlimited access to The Hindu. He puts forth a question to the readers: “Whatever the colour of the kitten, aren’t they all the same? We have been keeping you up-to-date with information on the developments in India and the world that have a bearing on our health and wellbeing, our lives and livelihoods, during these difficult times. One day her sister hands her a tube of Fair and Lovely skin cream. 2000 crore? One said this product "built upon, perpetuated and benefited from internalized racism and promotes anti-blackness sentiments amongst all its consumers". you look so dull, what happened?”, such conversations have become very common in every Indian household. Please boycott those. This myth has grown into each and every mind of an Indian so much that when two people meet after a long time, “Hey, how have you been all these years! Read about our approach to external linking. Consumer giant Unilever says it will rebrand its bestselling skin lightening cream Fair and Lovely and drop the word "fair" from its name. We all respect her with or without make up. Whatever happened to the “tall, dark & handsome” hunks we drooled over!? Time running out as Brexit trade talks restart. “Fairness” of skin is just pigmentation. #unfairandlovely: A new social campaign celebrates dark skin. It is already there; just that it is invisible for now. Getty Images Unilever will rename Fair & Lovely, a skin-lightening cream which has been criticised for promoting negative stereotypes around dark skin tones. Glow & Lovely Careers (formerly the Fair & Lovely Career Foundation) is one of Unilever’s largest purpose-driven initiatives and has more … In 2009, there was a huge outcry against the racial abuses Indian students faced in Australia. Yep. It is “higher” than hightime we woke up and out of this “fair’ myth. "This was never our intention - healthy skin is beautiful skin.". .css-1hlxxic-PromoLink:link{color:inherit;}.css-1hlxxic-PromoLink:visited{color:#696969;}.css-1hlxxic-PromoLink:link,.css-1hlxxic-PromoLink:visited{-webkit-text-decoration:none;text-decoration:none;}.css-1hlxxic-PromoLink:link:hover,.css-1hlxxic-PromoLink:visited:hover,.css-1hlxxic-PromoLink:link:focus,.css-1hlxxic-PromoLink:visited:focus{color:#B80000;-webkit-text-decoration:underline;text-decoration:underline;}.css-1hlxxic-PromoLink:link::after,.css-1hlxxic-PromoLink:visited::after{content:'';position:absolute;top:0;right:0;bottom:0;left:0;z-index:2;}Miss India contest: Why do all the finalists 'look the same'? But the campaigns have had very limited impact, they have not dented the popularity or the market for fairness products, with the demand continuing to rise. Backlash against the racial prejudice have intensified recently. Require bride within 20-22 yrs., 5’-2”, fair, pretty, good-looking, homely, minimum H.S./graduate. "We recognise that the use of the words 'fair', 'white' and 'light' suggest a singular ideal of beauty that we don't think is right, and we want to address this," the company said in a statement. Since then, girls and women of all ages have bought millions of these tubes in the hope of lightening their skin. In our Fair and Lovely Cream Benefits and Review, you will get to know a total review of the product to its core, starting with a general introduction of the product to its features, packaging, and benefits, and … On Thursday afternoon, Unilever decided to act saying that "a new name has been chosen for the cream and is awaiting regulatory approvals". For centuries, the idea of “beauty” has been linked to a fair skin colour, amongst girls as well as boys. You have gone dark? I am dreading a situation in India when “colour” will appear right next to the age, sex, religion, caste columns. © 2020 BBC. Fair and Lovely is India's largest selling skin lightening cream, with 24bn rupees ($317m; £256m) in annual revenue. Top Bollywood actors and actresses have appeared in advertisements to endorse Fair and Lovely that promote fair skin as a means to finding love or a glamorous job. Did you notice the difference? In recent years, campaigns such as Dark is Beautiful and #unfairandlovely have questioned Indian's obsession with fair skin. These brands, however, do not include well-known fairness creams such as Fair & Lovely, which do not use these steroids. There is a ban that was recently imposed. Honestly, I don’t see that happening in the next hundred years, at least. She is such a kind hearted person. Like “Fair & Lovely”, “Fair & Pretty” and “Fair & Beautiful.” Sometimes, it gets as absurd as even “Fair & Slim.” I would love to be fair in that case, if I can easily pass for a slim chic! Aren’t we supposed to be ashamed that we are caught up in such a messy web of illusion? The situation is not as light as it seems. The Indian media was all over the place reporting how the Australians were racist maniacs! And I know that in many parts of India too, the unavailability of Fair and Lovely is going to be greeted with distress - a large number of customers are in small town and rural India and unaware of the politics over skin colour and the Black Lives Matter movement that's raging in the West. Hindustan Unilever Ltd (HUL), the brand’s owner, recently announced that it will be rebranding Fair and Lovely … You have reached your limit for free articles this month. The target consumer profile for Fair & Lovely is the 18 and above age group, and the bulk of the users are in the age 21–35 category. It started with a decision by Johnson & Johnson to end the marketing of these creams. We promise to deliver quality journalism that stays away from vested interest and political propaganda. A controversial 1990 ad features a young … Somehow, we (Indians) tend to associate the term “fair” with superlative degrees of beauty. Glow & Lovely is the first cream in the world to use Vitamin B3 (niacinamide) which is known to brighten skin, reduce inflammation and hyperpigmentation and smoothen overall skin texture. Fair and lovely has been India’s largest selling fairness cream, ever since 1975 when it first hit the market. It added that they were working to make their skin care portfolio "more inclusive" and "want to lead the celebration of a more diverse portrayal of beauty". The truth is, we are. These Racist Fairness Ads Need to be Stopped. cetaphil moisturizing lotion reviews, fair & lovely advanced multi vitamin face cream reviews, nivea creme reviews, fair & lovely fairness cream reviews, nivea extra whitening cell repair spf 15 body lotion reviews, vicco turmeric skin cream reviews, lakme sun expert ultra matte spf 50 pa+++ lotion reviews, patanjali aloe vera gel … But wait! HUL, however, is clear on its stance. 'Change has arrived’: Why Thailand is in crisis. These are some random classifieds that I found on the Internet. Your support for our journalism is invaluable. Miss India contest: Why do all the finalists 'look the same'? ... too. Glow & Lovely (formerly Fair & Lovely) is an Indian skin-lightening cosmetic product of Hindustan Unilever introduced to the market in India in 1975. Unilever and its Indian subsidiary Hindustan Unilever Limited (HUL) have been criticised extensively for promoting colourism and making girls with darker shades feel insecure and inadequate. The tube of Fair and lovely has its presence in many homes whether they are rich or poor, rural or urban despite the increased competition both from domestic and international brands. No More "Fair And Lovely" - This African Nation Just Banned Skin Lightening & Bleaching Products. R number for UK falls to between 0.8 and 1, Ethiopia aid delayed amid ongoing fighting - UN, The hidden story of African-Irish children, 'Covid killed my wife - so I'm testing a new vaccine'. In seeking a “fair” bride, a “fair” groom or even a “fair” donor? We also reiterate here the promise that our team of reporters, copy editors, fact-checkers, designers, and photographers will deliver quality journalism that stays away from vested interest and political propaganda. While many rejoiced over the announcement, describing it as historic and a huge victory, others pointed out that it was old wine in a new bottle as the company was still going to sell the same cream with the same ingredients, but with a new name. Why fair and lovely name changed – Why did fair and lovely change its name. The crazy skin-lightening ads that have been banned in India . The biggest player is HUL with Fair & Lovely, which has Rs 2,400 … Companies in the fairness cream business have clearly seen the writing on the wall. In February, the Ministry of Health had said that advertisements promoting fairness creams could soon be banned and attract a jail term extending up to five years. Why Fair And Lovely Name Change- HUL shortly renamed the brand Fair and Lovely to 'Glow & Lovely'. Ever since the 1970s when it first hit the market, millions of tubes are bought every year by teenagers and young women in a country where lighter skin is routinely equated with beauty. Hindustan Unilever, the multinational conglomerate that produces it, has not shied away from using blatant colorism to sell its products. It’s parent company Hindustan Unilever announced today that the product line would be rebranded and the word ‘Fair’ dropped from the brand name, while the company’s … Printable version | Dec 4, 2020 11:44:28 PM | https://www.thehindu.com/opinion/open-page/fair-is-not-lovely/article5010532.ece, They keyboard is faster, but not as effective in retaining information as writing is. So, the important question is - is a name change enough to change perceptions about skin colour that have been held and perpetuated over centuries? Here we are going to discuss the reasons Why Fair And Lovely Name Change. Are we really that dumb to think that “fairness” of skin makes one a successful person? 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