Clipping is a handy way to collect important slides you want to go back to later. This has become a major challenge to bu… If you continue browsing the site, you agree to the use of cookies on this website. Cultural Factors Influencing Consumer Behavior. I. Cultural meaning moves from the culturally constituted world to consumer goods and from there to the individual consumer by means various consumptionrelated vehiclesof - (e.g., advertising or observing or imitating others’ behavior.) Cultural and Social Factors affecting consumer behaviour, Social and cultural setting of a consumer, Opinion Leader, Social Class, Cultural influence Notes The Various Cultural and Social Factors that affect the decision making process for a consumer are: Culture The factors do not affect equally to all the buyers; they have varying … The more you know about the behaviour of your target customer, the more you can adjust your marketing to attract them. The culture a person is born into goes a long way toward determining that individual's behavior patterns, beliefs and values. Buying Behaviour, This paper’s aim is to provide an in-depth elucidation of [ ]. They can be classified into cultural, social, personal, and psychological factors. Some of the important cultural factors are: These are some of the cultural factors that influence the individual buying behavior due to his membership in the group where different customs, practices, beliefs, and rituals are followed. There are different processes involved in the consumer behavior. Welcome to Cultural Factors have strong influence on consumer buyer behavior. Amongst al l the factors, physical factors, social factors, cultural factors and personal factors were found to be the major factors affecting consumer b uying behavior. Broadly, these can be classified as: 1. SEKOLAH TINGGI You can change your ad preferences anytime. Now customize the name of a clipboard to store your clips. Prior studies have found that the most important factors affecting consumer’s purchase in Jordan furniture which consists of quality, price, reference group, color, and family (Farah, 2013). There are many components which influence consumer behaviour namely; cultural, social, personal, and psychological. Rina Suprina M.Hum, Msi, Par In the modern world customer becomes much more important for the firms. See our User Agreement and Privacy Policy. 4. Grow profitability by understanding the four factors of consumer behaviour: Cultural, social, personal, and psychological factors. The demographic factors which affect consumer behavior are: (1) age (2) sex (3) marital status (4) income (5) family background (6) education (7) occupation (8) family size (9) geographic factors (10) psychological factors. ConSumer Behavior and Factors Influencing Consumer Behavior ____WISH____ 2. Factors Affecting Consumer Behavior: Social Factors Affecting Consumer Behavior: Personal Jeep Ad shows how the lifestyle concept (a person’s pattern of living) can help the marketer understand consumer values and how they affect buying behavior. If you continue browsing the site, you agree to the use of cookies on this website. There are various factors which affects consumer behaviour. Korelaber and T. Parsons in an article on the Concepts of Culture and of Social Systems American Sociological Review has defined culture […] For the same product, price, promotion, and distribution, their responses differ significantly. Gundala and Singh (2014), noted that consumer behaviour is influenced and motivated by factors such as culture, personality, lifestyle, income, attitudes, motivators, feelings, knowledge, ethnicity, family, values, available resources, opinions, experiences, peer groups and other Businesses in the local and global scene have expanded, with several investors being attracted to some common line of operations. ADVERTISEMENTS: Read this article to learn about the definition, influence and factors affecting culture. 1. Factors Affecting Consumer Behaviour in Telecom Industry Dr. Inderjeet Sethi, Sr. General Manager Idea Cellular Ltd., India. Characteristics Affecting Consumer Behavior Personal Factors SRI Consulting’s Values and Lifestyle (VALS) typology: Classifies people according to how they spend money and time: Primary motivations Resources Characteristics Affecting Consumer Behavior Cultural factors affecting consumer buying behaviour: Cultural factors have a significant impact on customer behavior.Culture is the most basic cause of a person’s wants and behavior. Cultural Factors: 1. Culture is defined as a shared set of practices or beliefs among a group of people in a particular place and time. Your email address will not be published. Personal Factors 3. Cultural awareness provides us with cultural perspective which helps to know why certain things may be right in certain societies and wrong in others. Consumer purchases are influenced strongly by cultural, social, personal, and psychological characteristics, as shown in Figure For the most part, marketers cannot control such factors, but they must take them into account. As the change comes in these factors, consumer behaviour also changes. Culture denotes the ways of living of people, beliefs, values, customs, institutions, languages, technology, art and is considered as the sum total of knowledge, belief, art, morals, custom, and other capabilities and habits acquired by man as a member of the society. Same goes for the saving pattern as well. See our Privacy Policy and User Agreement for details. The Mr. A.L. set of values and ideologies of a particular community or group of individuals Culture also affects consumers’ perspectives in this way because after all the consumers belong to the society. Psychological Factors Definition: The Cultural Factors are the factors that an individual learns at a very early stage of life due to socialization within the family and other key institutions, such as the set of values, preferences, behavior patterns, and perceptions are learned as the individual grows. Psychological Factors Influencing Consumer Behavior, Personal Factors Influencing Consumer Behavior, Social Factors Influencing Consumer Behavior, Economic Factors Influencing Consumer Behavior. Required fields are marked *, Cultural Factors Influencing Consumer Behavior. Definition: The Cultural Factors are the factors that an individual learns at a very early stage of life due to socialization within the family and other key institutions, such as the set of values, preferences, behavior patterns, and perceptions are learned as the individual grows. Economic Factors 2. PSYCHOLOGICAL FACTORS INFLUENCING CONSUMER BEHAVIOUR Instructor Janne Peltoniemi Pages 46 Supervisor Birgitta Niemi learning, and attitude and behaviour change. The spending patterns of a top economy like UK will be completely different then a developing nation. Psycho-analytical theories 4. Consumer Buying Behavior Content… • Consumer Buying Behavior (CBB) • Factors Affecting Consumer Behavior – Cultural – Social – Personal – Psychological • Consumer buying behavior process Definition of consumer Buying behavior… • Refers to the BUYING We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Looks like you’ve clipped this slide to already. 1. I. I ntroduction he customer is the sole reason organizations exists (Cochran, 2006: 1). Definition of Culture: There is no one definition of culture nor there is unanimity among various thinkers. P A R I W I S A T A Perso nal factors such Keywords: consumer, consumer behaviour, cultural factors, cultur, subcultur, social class. For example, a culture’s time orientation tends to find expression in how tolerant it is of lateness and inefficiency and how people living in that culture manage their personal time. Socio cultural theories Tourism Destination Consumer Behaviour deals with various stages that a consumer goes through before purchasing any product or service. Abstract Culture has always been a predominant determinant of consumer behaviour. Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or Cultural and Social Factors 4. Factor affecting consumer behavior 1. Cultural Factors Effecting Consumer Behaviour (Philip Kotler Summary) By Arpit Srivastava - October 22, 2012 0 1626 WhatsApp Facebook Twitter Linkedin Telegram Culture: – Most fundamental determinant of a person’s wants & behaviour. Your email address will not be published. Ivan Prasetya M.Par Cultural Factors include the basic values, needs, wants, preferences, perceptions, and behaviors that are observed and learned by a consumer from their near family members and other important people around them. The Various factors influencing Consumer Behaviour can be classified into 4 categories: 1. No public clipboards found for this slide, Gyan Ganga Institute of Technology and Science. Growing up, children learn basic values, perception and wants from the family and other important groups. The increased number of players in the market for a particular product or service has led to the current high level of competition in the markets. Cultural Factors Influencing Consumer Behavior Economic Factors Influencing Consumer Behavior Psychological Factors Influencing Consumer Behavior 6 Comments Tivaone Mbaya November 21, 2016 at 5:48 am Reply Hi, this really helped. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Psychological theories 3. Four Main Factors Affecting Consumer Behaviour Introduction To T R I S A K T I Factors Influencing Consumer Behaviour: Consumer behaviour is affected by a number of factors. It is why people behave the In addition, consumers have a wide range of products and services from which to choose in order to satisfy their needs. Due to impact of various factors, consumers react or respond to marketing programme differently. SEKOLAH TINGGI P A R I W I S A T A T R I S A K T I Welcome to Introduction To Tourism Destination Four Main Factors Affecting Consumer Behaviour Rina Suprina M.Hum, Msi, Par Ivan Prasetya M.Par [ ] 2. Economic theories 2. Culture: Cultural factors have a deep influence on buyer Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Factors Affecting Consumer Behavior By Asifo Shah Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. ADVERTISEMENTS: There are many factors affecting consumer behaviour. These all factors jointly shape consumer behaviour. Cultural factors can be expressed in unexpected ways. The business industry has recorded considerable growth in the recent past. And time, cultural factors Influencing consumer behaviour: consumer behaviour is by. And factors affecting culture to choose in order to satisfy their needs expanded... ( Cochran, 2006: 1 ) 4 categories: 1 Influencing consumer Behavior, social class in! Beliefs among a group of people in a particular place and time predominant. 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